Satisfaction Determines Your Total Return to Shareholders (TRS)
WorkUSA 2000 found astounding links between the level of
employee commitment, recognition, and satisfaction of benefits to the
Total Return to Shareholders (TRS).
*Companies who scored highest in measures of employee commitment
achieved dramatically higher 3-year TRS than did other firms. In fact,
the average 3-year TRS of organizations achieving high or average
employee commitment ratings differed by 24% and exceeded those with low
employee commitment by 47%.
*Organizations conducting and reacting to employee opinion surveys
averaged 21% higher 3-year TRS.
*Companies that reward high performers averaged 52% more 3-year TRS. And
companies whose employees are satisfied with their benefit plans
averaged 66% higher 3-year TRS.
The Gallup Organization's extensive research of more than one million
employees found that "Successful companies and, more specifically,
successful business units...have [employees with] clear expectations and
close relationships, can see that what they do relates to ‘something
significant,' and feel they have an ongoing opportunity to contribute to
that something significant—while learning and growing as individuals."
After surveying more than 30,000 employees, Peter Barron Stark &
Associates, Inc. found a 94% correlation between the level of
communication from senior management and employee motivation. The higher
the level of communication from senior management about the strategic
direction of the company, the higher the level of motivation from
This quick quiz helps you determine if the time is right to initiate an
Employee Opinion Survey to evaluate your TRS.
1. Are employees clear on your strategic direction?
2. Can employees clearly articulate your core values?
3. Do your employees appear to be motivated and have high morale?
4. Do employees feel that their contribution is valued?
5. Do you have hard data to measure your progress?
6. Do employees feel that communication is good within your
7. In the last seven days, has each of your employees received
recognition or praise for doing good work?
8. Do your employees feel their opinions at work count?
9. Do your employees feel their supervisor, or someone at work, seems to
care about them as a person?
10. Do your employees know what is expected of them at work?
Yes answers to 10 questions
Congratulations! Your organization sounds like a wonderful place to
work. An employee opinion survey will provide a baseline of your
employee's opinions and keep morale high to attract more top performers.
Yes answers to 6-9 questions
Your organization is on the right track to workplace excellence. An
employee opinion survey will target your lower areas and bring them in
alignment with the organization's strengths.
Yes answers to 5 questions or less
Your organization is showing the sure signs of dissatisfied employees.
High turnover and low retention and morale are company struggles. An
employee opinion survey will identify areas where leadership could use
direction and areas of accountability for your managers.
©Peter Barron Stark & Associates